What kind of industry entries are there

Overview of industry portals: Your entry is worthwhile here

4.7/5 (27)

There are countless directories, catalogs and business directories online in which you can register your company. With every single entry you increase your chances that potential customers will find your company at the top of the search results.

Contents of business directory entries

A business directory entry consists of a brief description of your company and your contact details. Often the entries are supplemented with the company logo, pictures and further information.

Important data, Your so-called NAP data (company name, address and telephone number) should be identical in every single business directory. This is the only way to ensure that search engines identify you as the same company in the different entries.

But Beware of duplicate content: Even if it seems obvious to present yourself in the various business directories with the same company description - you shouldn't do that. Because Google could interpret this as duplicate content and lower the ranking of your site.

Advantages of business directories

The advantages of online business directories are obvious: Regardless of whether a potential customer uses a business directory or a search engine to find out about business - in both cases you increase your visibility. Because the structure of many local mentions in the relevant directories serves as an important Google ranking factor.

From an SEO point of view, a direct link to your website is important. Many online business directories offer them free of charge, sometimes they are only available in the premium packages. Paying for it can even be good, provided that the digital pages of the business directory are rated as high quality by Google. Therefore, steer clear of industry directories and web catalogs that do massive amounts of link farming.

Disadvantages of yellow pages

Some online business directories and web catalogs have used so-called redirects in the past: The link to your company contains the target URL, but search engines assign the link to a completely different target. This “URL hijacking” can reduce the visibility of your company website.

In addition, there are still online directories that only link your entry in exchange for a backlink on your site. You should avoid that unless the business directory can score with a particularly good ranking in the Google lists.

The 15 most important digital business directories in detail

1. Google My Business - networked business presence

Create entries free of charge and easily - that's no problem with My Business from Google. Simply enter the relevant data in the registration register. You also have the option of uploading pictures or company logos. The practical thing is that every time potential customers search for your company or comparable company online, your entry will automatically appear in the search engine's list of results. You are guaranteed attention. With useful additional functions, you can also exchange ideas with your audience, build a community or find out how customers got to you online. Google Business should be maintained and updated in a similar way to a social media profile.

Web: More information on Google MyBusiness

2. Yelp - Customer Reviews for Business People

Founded in the USA, this rating directory is becoming more and more popular with both consumers and companies in Germany. The website specifically lists restaurants, bars, shops and services of all kinds to users. The most important function at Yelp (short for "Yellow Pages") is the 5-star rating system. In this way, potential customers can see at a glance how, for example, a burger restaurant has been received by guests - ideal for quickly getting a second opinion. In addition, in contrast to other industry portals, the makers rely on the importance of the community. Similar to social networks, Yelp users can upload photos and exchange ideas with one another.

Web: More information at yelp.de/

4. Yellow Pages - business directory classics

Who doesn't remember the big yellow book that used to flutter in at home on a regular basis? The online version now fulfills the same purpose and also offers users many other helpful functions. The search can first be specified by industry or location. Direct bookings at locksmiths or hotels are also possible. In principle, due to the high level of popularity of Yellow Pages.de, there is no way around new entrepreneurs to get an entry in the industry.

Web: Details are available at gelbeseiten.de

3. The telephone book - the classic for entries

The online version of the good old phone book. The clear and simple user interface filters search results by name, industry or local area. You can create your own entry with just a few clicks. Simply enter your address, telephone number, e-mail and opening times - you will be visible to customers on this platform. Good: The entry is completely free. And with DasTelefonbuch you benefit significantly from the high profile and reach of the directory.

Web: Click here for the website

5. 11880.com - second largest directory

The telephone and business directory for all of Germany has been on the market for two decades - as phone number 11880 and website 11880.com. 11880.com brings consumers and providers together quickly and efficiently via specialist portals for a large number of industries. Because small and medium-sized companies can reach their customers at 11880.com without wastage, they use the platform and its specialist portals to market their products. There is also an online secretarial service, which is particularly used by small businesses without a back office.

Web: https://www.11880.com

6. dasoertliche.de - Directory of local companies

The local is again one of the best online portals in Germany this year: In the current survey "Germany's Best Online Portals 2018" by the German Institute for Service Quality, the local directory was once again chosen among the top 3 of the best.
The free standard entry includes company name, telephone, email, URL, address, social media accounts and opening times, with the premium entry Das Oertliche offers individual picture galleries, top positions, videos, etc. Current offer: Enter company profile for free and advertise for 3 months free of charge.

Web: https://www.dasoertliche.de

7. yellowmap.de - business directory for Germany

In the technology park in Karlsruhe, YellowMap has been dealing with geoservices, map technologies and the search for addresses (POIs) for over 15 years. YellowMap uses the central database of Unternehmensverzeichnis.org for its offer. Your company data are automatically updated at yellowmap.de and in the network and are only saved on German servers.

Web: https://www.unternehmensverzeichnis.org/info/firmeneintrag/

8. branchenverzeichnis.org - specialist portal for companies

Companies from all countries can enter their names in the industry directory, provided a German-language description is available. Mainly companies from Germany, Austria and Switzerland are listed. The company entries are either free of charge or can be booked as inexpensive business directory entries. Free of charge in the basic version, premium for 29 euros / year.

Another free business directory is available from European Business Connect.

Web: Business Directory.de

9. Heise catalog - information about IT & media

In the Heise catalog you can currently find 76254 providers from the fields of software, hardware, as well as IT and agency services - inclusion in the directory is free for companies. Well suited for commercial suppliers and distributors of information technology products (hardware and software), commercial consultants, providers of training on information technology topics, commercial software developers, commercial service providers for the installation and maintenance of hardware and software, commercial service providers in the field data acquisition and processing and commercial service providers for telecommunications and Internet services. On the other hand, operators of online information services are not so welcome.

Web: heise.de/itmarkt/catalog

10. kennstdueinen.de - recommendation marketing

Consumer recommendations for doctors, craftsmen, financial advisors, etc. - that is the idea of ​​Kennstdueinen? With “www.KennstDuEinen.de” you can now get recommendations from people nearby who were once in the same situation as you - and who have already had experience with the professionals you are looking for and need. There are no anonymous reviews and technical checks by the provider, which make it very difficult for professionals to make recommendations for themselves.

Web: kennstdueinen.de

11. treatwell.de - Collected beauty in the online business directory

Treatwell is a platform for beauty service providers and makes it easier to find and book a next appointment for the beauty offer. For salons or studios, treatwell offers the Connect System with all the tools for your appointment management.

Web: https://www.treatwell.de/business-info/willkommen/

12. Cyclex - International Business Directory

International online business directories have been under the CYLEX brand for over 16 years. The basic entries are free and can mainly be found in the top ten search results on search engines. Company owners have the option of adding their logo, video, company image and company description to their basic entry in a company presentation free of charge. Alexa Traffic Rank 5,295 worldwide, Alexa Traffic Rank Germany 208. The entry is free, the premium entry currently for 2 euros per month.

Web: web2.cylex.de

13. koomio - supply marketing

With koomio, stationary retailers and service providers make their business and their offers visible in the area. After you have registered for free and completed your business information, you can publish offers - 3 offers are free! Further offers can then be published as a package for € 14.95 per month (net).

Web: koomio.com

14. SME marketplace - business directory for SMEs

Marktplatz Mittelstand is the largest SME portal in Germany with more than 420,000 SMEs and self-employed. There is a free basic entry, the business account costs 8.25 euros / month net, the premium 33.25 euros / month net.

Web: marktplatz-mittelstand.de

15. golocal.de - Recommendations and local tips from your customers

The evaluation platform www.golocal.de works in a similar way to yelp. Users can give local tips on offers such as hotels, cinemas, museums, shops, doctors or clubs, but also rate and recommend local authorities and other facilities. By installing the golocal widget on their own website, companies have the option of linking directly to customer opinions on golocal. Incidentally, golocal is a partner of Das Örtliche, Das Telefonbuch and Yellow Pages.

Web: golocal

Take advantage of the popularity of large providers

In principle, when you are setting up your company, when it comes to customer acquisition, you should pay great attention to the area of ​​business listings. Many portals are already well-known brands themselves, which provide consumers with help and other pointers for making important purchase decisions. So invest a little time in your own entries and benefit from the level of awareness of established industry experts.