What does the Apple logo mean

Apple may bring back the rainbow logo - and that's how it all started

Until 1997, Apple kept its logo in bright rainbow colors. Then the company made a solid-colored apple out of it. And now, the rainbow-colored Apple logo could return with the next generation of iPhone. We look back on its history.

The world is colorful and it can never be colorful enough. Sometimes this also applies to the technology sector. After it was founded in April 1976, Apple used a colorful, bitten rainbow apple as its logo for around 20 years.

And soon the logo could celebrate a return: the portal Macrumors reports that the next generation of Apple hardware could be at least partially decorated with the rainbow-colored apple.

The website makes a vague reference to an Apple employee. So the information is not official.

But we want to use the rumor as an opportunity to briefly recount the story behind the rainbow logo. The comeback is not that unlikely.

The rainbow colored Apple logo

In 1977 Apple first presented a prototype for its company and brand logo. It was a bitten apple that was painted in six striped rainbow colors. It should stand for hope and vision.

For 20 years, the logo's color selection changed only minimally. The 1977 prototype got a bit more yellow. From 1978 to 1981 the apple shone more orange in some cases.

There were subtleties that Apple worked on again and again until 1997. But one thing always stayed the same: the logo was colorful and friendly.

1997: Apple changes its style

In 1997, Apple decided to give up the rainbow apple again. Instead, the company is now using a single-color blue logo in a shallow aqua design. Two years later, Apple made it a little darker - and finally chrome-plated the apple in 2003.

Today we know the Apple logo especially stylish in the colors white and gray. On the Macbook Air, for example, it also glows brightly when the device is switched on. A little thing that users of the MacBook Pro often miss today.

That's why the Apple logo is bitten

But why didn't the company go for a full apple? In the official biography of Steve Jobs it is said that the designer Rob Janoff presented two prototypes: a full and a bitten apple silhouette.

Jobs therefore decided on the bitten apple because the other one reminded him too much of a cherry. As much knowledge and passion as he put into his devices, Jobs was evidently so simply thinking about such things.

Incidentally, the Apple co-founder Ron Wayne had previously designed a classic logo on which the English naturalist Isaac Newton was sitting under an apple tree. Above him hung the apple that inspired Newton to the laws of gravity.

The company quickly rejected the idea for its logo.

Is the rainbow-colored Apple logo coming back?

For more than 20 years we have known the apple with a bite stylishly in the colors white, silver, black and gray. But it wouldn't be surprising if Apple were to resort to the rainbow-colored apple again soon.

There are some indications for this: In the spring, the company decorated its new headquarters in Cupertino - the so-called Apple Park - in rainbow colors for the opening. The colors should represent the diversity in the Apple workforce and stand as a tribute to founder Steve Jobs.

Apple also sells t-shirts with rainbow stripes in the park's visitor center. And the company even wanted to have the rainbow logo protected by the US Trademark and Patent Office.

Is Apple setting an example for tolerance and diversity?

Another reason for the return could be that Apple wants to set an example of tolerance and diversity.

The "Pride Month", which is supposed to commemorate the Stonewall uprisings in New York, which led to the international "Lesbian Gay Bisexuel Trangender" movement (LGBT), will be 50 years old in 2019.

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And the rainbow flag is the international symbol of the "Lesbian Gay Bisexual Transgender Queer" movement (LGBTQ).

So it is quite possible that at least selected Apple devices will soon be able to shine in happy rainbow colors again.

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