What are some examples of disruptive industries

Disruptive innovation - 17 examples of digital disruption

The advancing digitization has already produced numerous disruptive innovations, which will be followed by many more. If you are interested in digital disruption and want to know what it is all about, you should read on here. In the following, we will dedicate ourselves to disruptive innovation using 17 examples that have already established themselves or are currently in the process of significantly changing the industries concerned.

Author: Thomas W. Frick, 05.11.2019, topic: Disruptive Innovation

Disruptive Innovation # 1: Landline Versus Cell Phones

You may still remember the days when you knew the most important numbers by heart and missed calls when you weren't home. Since the mobile phones found their way into every handbag and pocket, the landline phone has lost its importance. Today, landline telephones can no longer be found in many a household.

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Disruptive Innovation # 2: Local pharmacies versus mail order pharmacies

Online pharmacies, such as DocMorris and medpex, are overtaking local pharmacies. At first there was a strong headwind and the idea of ​​ordering medicines online was ridiculed. However, the visionaries of that time were able to prevail, even if the local pharmacies continue to serve their regular customers and, if things have to be done quickly, are available with their emergency and night services.

Disruptive Innovation # 3: Printed Encyclopedias versus Wikipedia

Printed encyclopedias are an endangered species. In 2012, for example, the last print edition of the well-known Britannica encyclopedia was published. Instead of turning over books, today we prefer to use digital browsing, via Wikipedia or other digital reference works.

Disruptive Innovation # 4: Printed Newspapers Versus Online Magazines

There are still printed newspapers and magazines to buy, but sales figures have fallen dramatically. The number of clicks, on the other hand, is increasing. In this case, too, a disruptive development is slowly taking place - but certainly over several decades.

Disruptive Innovation # 5: Retail Versus Amazon

You buy socks in clothing stores, shower gel in drugstores and books in bookstores - at least that's how it used to be. Today, many people simply buy all of this through Amazon. The retail giant impresses with its huge range and free shipping for Prime customers. Why rush through the entire city when you can order everything you need from the comfort of your sofa? According to studies, the market reputation is interesting. Based on past media reports on the working conditions for employees, one could assume a bad reputation in the market. Instead, Amazon is probably rated extremely positively due to its personal utility. Is this positive assessment based on the fact that, according to the vernacular, when in doubt everyone is closest to their own shirt?

Disruptive Innovation # 6: Physical Recordings versus Music Streaming Services

Music streaming services like Amazon Music Unlimited and Spotify have turned the industry upside down. Physical sound carriers, i.e. cassettes, records and CDs, have had their day and only real enthusiasts turn to vinyl from time to time. The rest of the time streams the latest hits conveniently and inexpensively by subscription.

Disruptive Innovation # 7: Ipod and MP3 players versus Walkman and cassette recorder

The digital innovations # 6, # 7 and # 8 indicate a possible digital domino effect. Although the trigger “listening to music” is only a consumer need, several branches of industry are affected by it, and this development can already be observed with the disruption of records versus cassettes.

Disruptive Innovation # 8: VCRs, Video Libraries and DVD Players versus Video Streaming Services

The same applies to video streaming services such as Amazon Prime Video and Netflix. DVDs are gradually becoming a rarity and more and more video stores have to close. The services also have an impact on traditional television. Many people prefer to watch films without commercials and, above all, at any point in time than to follow the daily schedule and series junkies are no longer satisfied with watching one episode a week.

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Disruptive Innovation # 9: Private and Vacation Apartments (Airbnb) versus Hotels

Airbnb is a real nuisance for hotels. Private individuals can offer accommodation through the provider, which is now happening on a large scale and almost everywhere in the world. If you can do without the breakfast buffet and the warmed towels from hotels, you can find cheap accommodation via Airbnb.

Disruptive innovation # 10: personal hotel booking versus internet booking

Land up - land down and internationally, the booking platform has managed to capture a significant share of bookings from hotels. One hotelier described his decision about the company succession as follows: “I was the youngest hotelier in our ski resort, I immediately recognized Booking as a competitive advantage for our hotel, because the others only complained about it and didn't want to participate. I was able to use this competitive advantage to continue the family business and now the other hotels have to open up due to the market dominance of the platform. "

Disruptive innovation # 11: classic payment options versus PayPal

PayPal is probably the most popular payment method of our time. When it comes to transactions, for many people, banks are already obsolete. The story of the origins of the Ebay trend has long been a thing of the past. This early adopter also knows that standing still equates to going backwards and is convincing, for example. B. through the possibility of being able to forward money digitally and immediately using an app (for example, to lend something to a friend or to transfer pocket money to their children digitally).

Disruptive Innovation # 12: Taxis versus Uber

Uber is to the taxi industry what Airbnb is to the hotel industry. Private individuals can use the app to list themselves as drivers and offer a driving service. The journey costs the customer significantly less than the transport in a conventional taxi. Time and again, associations of the taxi industry defend themselves and even take Uber to court. So far, however, this has not had any significant consequences for Uber.

Disruptive Innovation # 13: Self-Driving Versus Autonomous Vehicles

Autonomous driving is still in the middle of development, but the first autonomous vehicles are already rolling on test tracks and performing their duties. In the long term, they not only threaten the jobs of taxi and truck drivers, but could also make driving schools obsolete.

Disruptive innovation # 14: classic transport routes versus drones

Drones are already doing a lot of work today, and the range of areas of application is constantly expanding. Modern drones, for example, spray fields, paint walls and transport goods.

Disruptive Innovation # 15: Face-to-face training versus distance and online schools

The range of courses, training and further education that can be completed online, if necessary supplemented by face-to-face seminars, is growing and is becoming increasingly popular. The advantages are obvious: the learner learns at his own pace, can adapt the learning times to his or her everyday life and does not have to accept travel times to school.

Disruptive Innovation # 16: Personal Service versus Robot Service

The discussion about which tasks robots will take on in the future is topical and heated. Experts see great potential in nursing, for example. Modern robots not only bring the food to the patient, they also serve customers in local shops and replace the security personnel there.

Disruptive innovation # 17: 3D printing

In the future, 3D printers will ensure that small parts are no longer ordered, but produced directly in-house. The possibilities seem endless in the long run. After all, concrete parts for house construction have already been produced by 3D printers.