Why do people judge looks

What makes an attractive person?

Many people repeatedly emphasize the importance of character and personality in conversations about attractiveness - but science has shown that attractive people have an easier time in life. The clear majority of the Austrians surveyed are (at least) satisfied with their own appearance. One in ten (13 percent) is even very satisfied with their own appearance.

90% of the young men between 15 and 29 years of age are satisfied with their own appearance, while “only” 65% of the young women express satisfaction. Young women are more self-critical and certainly measure themselves much more strongly against current ideals of beauty than young men who appreciate their own reflection with a typical Austrian “fits scho”. Appearance is based on the gut, especially with attributes such as "neat appearance / well-groomed appearance" (31 percent), "sympathetic charisma / that certain something" (31 percent), "smart / good looks" (25 percent), "beautiful / slim figure ”(21 percent),“ friendliness (18 percent), “good / tidy / modern clothing” (17 percent) and “good character / inner values” (15 percent).

Optical criteria are far more important for young people up to 29 years of age (especially for young men) than for people older than that. Young men define attractiveness very much through physical attributes, while young women - in addition to the naturally important optical criteria - emphasize character traits and appearance. With the growing number of candles on the birthday cake, the demands on attractiveness are generally a little less diverse and lead to the core requirements of a personable charisma, a well-groomed appearance and the determination that an attractive person is someone who “just pleases”. If you sharpen the question of attractiveness to a decision between external vs. internal values, the result is a stalemate. Every second respondent (51 percent) has the feeling that only both ingredients together can produce an attractive mixture. 28 percent put the external appearance and 17% the characteristics of a person in the foreground. People who do not consider the outside or the inside to be equally important for attractiveness are therefore more likely to opt for visual criteria (with the exception of those surveyed over 70 years of age).

So much for an excerpt from the self-study "The outer shell or personality and character traits - what makes an attractive person?" For the study, Spectra Marktforschungsges.m.b.H interviewed 1,065 people, representative of the Austrian population aged 15 and over, in personal interviews in February 2014.