What is the brand of fashion

The top 10 most popular fashion brands

With our clothing from certain top fashion brands, we show the world who we are at first glance. It lets everyone know what mood we are in and what we want to radiate. The right style of clothing has to do with finding the right brand that fits your personality. The global search engine Lyst has analyzed the online search queries of male shoppers and shows the ten hottest brands among men worldwide.

10th place: Moncler

When temperatures drop and freezing gusts of wind hit the streets, there's nothing like a puffer jacket to fight the cold. There is no doubt that the voluminous jackets are back on the rise (and as you saw at the fashion shows for next winter, they are becoming more and more important). Moncler combines utility, comfort and fashion in its designs and thus lands in tenth place among the most popular brands.

Shop now for designer pieces and the latest offers from Monclermoncler.com,mrporter.comorbreuninger.com.

9th place: Prada

The creative director Miuccia Prada reintroduced the legendary nylon material from Prada (meanwhile for the house) as well as the label's retro logo and created designs with a modern influence on leisure. A kind of homage to the early 90s that has proven itself among modern luxury consumers. Compared to the top fashion brands worldwide, however, Rolex is very popular with men in Germany and takes Prada's place in the ranking.

Shop designer items and current offers from Prada now, directly atprada.comor via online shops likefarfetch.com., breuninger.de or mrporter.com.

8th place: Burberry

The British fashion house Burberry attracted a lot of attention with “See now, buy now” and online video campaigns. Riccardo Tisci gave the traditional brand a make-over and launched a new logo (here you can find out everything about the new Burberry logo). While the characteristic checks are still a bestseller for men's jackets, the brand has also opened up new product lines such as its watch and perfume collections.

Shop designer pieces and the latest offers from Burberry now, directly atburberry.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

7th place: Saint Laurent

What feels modern about the Saint Laurent brand is the confrontation with male sensuality, because "sensuality transcends all gender boundaries," says designer Anthony Vaccarello. The label frees itself from gender-based thinking and stands for fashion with a strong personality. A label that is very contemporary and therefore ranks seventh in the ranking of the hottest fashion brands.

Shop designer pieces and current offers from Saint Laurent now, directly atysl.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

6th place: Stone Island

From the collaboration with Supreme and NikeLab, to a growing selection of technologically advanced jackets, T-shirts and hoodies, to a 5,300 square meter flagship store in Los Angeles - the Italian label Stone Island is definitely in tune with the times. For German men, however, Adidas takes sixth place ahead of Stone Island.

Shop designer pieces and the latest offers from Stone Island now, directly atstoneisland.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

5th place: Versace

From actors to rappers, everyone who wanted to be fashionable in the '90s wore Versace. Today, the iconic logo with Medusa's head remains a key to a world of luxury and fantasy. The Versace siblings built a brand from scratch. From Gianni's original vision to Donatella's new take, the brand still stays fresh in the bustling world of fashion. Acne Studios, on the other hand, ranks fifth among the most popular brands among German users.

Shop designer pieces and the latest offers from Versace now, directly atversace.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

4th place: Nike

Everyone knows and loves the brand: Nike benefits from its cool reputation. They work time and again with coveted labels like Supreme or Comme des Garçons and also assert themselves with the premium sports brand Nike Sportswear and the streetwear brand NikeLab.

Shop designer items and current offers from Nike now, directly atnike.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

3rd place: Off-White

Virgil Abloh's cult streetwear label Off-White ranks third among the most popular brands. Which is partly due to the many co-ops with Nike or Ikea as well as the appointment of Abloh as artistic director of the men's line at Louis Vuitton. Virgil Abloh knows how to close the gap between high fashion and streetwear and uses off-white as a medium that brings the two closer together.

Shop designer pieces and current offers from Off-White now, directly atoff-white.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

2nd place: Balenciaga

Balenciaga belongs to the French luxury group Kering and is currently developing into one of the fastest growing fashion luxury brands. Designer Demna Gvasalia regularly reinvents Balenciaga and inspires more and more millennials with a streetwear and athleisure feeling. Balenciaga saw impressive growth in certain categories, with Triple S sneakers in particular rocketing through the roof. (Read here: This is the new sneaker trend 2019)

Shop designer pieces and current offers from Balenciaga now, directly atbalenciaga.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.

1st place: Gucci

Gucci gang, Gucci gang, Gucci gang, Gucci gang! Under Alessandro Michele's creative direction, Gucci has dedicated itself to streetwear and the influence of pop culture. Celebrities like Lil Pump and Kylie Jenner continued to promote the brand through Instagram and music. The resurgence of 90s fashion trends is making logos like Gucci's one very popular with younger consumers. The brand nearly doubled its sales in 2018, with consumers under 35 accounting for 55% of those sales.

Shop designer pieces and the latest offers from Gucci now, directly atgucci.comor via online shops likebreuninger.de,farfetch.comandmrporter.com.