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For a limited time only, personalized labels for Jim Beam

Jim Beam starts the new year with an extraordinary consumer campaign in Germany and Austria: From February, buyers and fans of the Kentucky Straight Bourbon Whiskey Jim Beam will have the opportunity to design a personalized bottle label with their own name for the first time. Consumers can order the unique label free of charge and easily using a promotional code. This is located on a strictly limited tag on the promotion bottles that consumers will find in participating retailers. In order to advertise the personalized labels, Jim Beam is taking a variety of measures: In addition to an extensive digital campaign, the spirits manufacturer is making eye-catching displays available to the trade and, as a special highlight, is bringing professional calligraphers to selected markets.

Whether as a gift, as a highlight at the next party or as a collector's item for your own house bar: With his large-scale campaign, Jim Beam is responding to consumers' desire for extraordinary, individual products with which they can make others or themselves happy. In response to the growing trend towards customization, Jim Beam has the perfect offer - and lets consumers add a special touch to their favorite whiskey. True to the motto “Your bourbon. Your name. ”From February 2017, buyers of Jim Beam can add their own name or a short text of their choice to the label of their bottle. With this special campaign, the traditional brand would like to show its buyers and fans recognition: "We are delighted to give fans the unique opportunity to receive their personal Jim Beam bottle and bring home unique items," says Nicole Ehlen, Marketing Director Western Europe. "In this way we would like to thank our consumers for the great brand loyalty."

This is how the order works
The unique label to give away or keep for yourself can easily be requested online: After purchasing a promotional bottle with a tag, consumers go to the website http://www.jimbeam.de/yourname. Here you enter your promotion code, the desired inscription and your address and you will receive the self-adhesive label to attach to the bottle by post within a short time. Eligible are consumers aged 18 and over who are resident in Germany and Austria.

Action encourages spontaneous purchases
With the campaign, Jim Beam wants to recognize the brand loyalty of his consumers and create an additional purchase incentive. In order to generate direct buying impulses in retail, the company provides eye-catching displays with the claim "Now secure your personal label with every bottle" and attractive secondary placements. In addition, Jim Beam uses an innovative activation strategy. From Hamburg to Berlin to Munich: In the promotional period around Easter, professional calligraphers visit selected markets in various major German cities. If you wish, Jim Beam buyers can mark their labels on site so that consumers can take their unique items home with them immediately. Jim Beam is also launching an extensive digital campaign online and promoting the campaign on Facebook, Instagram and YouTube.