How to create an online store

Create your own online shop

  • STRATO Webshop: With software for beginners
  • Responsive designs
  • Maximum security

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Create your own online shop - with STRATO

If you want to sell your products online, it makes sense to compare various shop systems and web shop providers in advance.
As an experienced provider, STRATO offers you the opportunity to easily design a web shop yourself. You do not need any prior technical knowledge for this. With your own e-shop, you can reach a larger group of buyers because you can operate nationwide and even worldwide. STRATO supports you every step of the way when designing your own shop. You can go out different webshop packages choose - suitable for your shop software requirements. These packages convince, among other things, with a variety of payment and shipping methods as well as secure SSL encryption.

  • Complete online shop package including web space, mail hosting and domain
  • Shop management without programming knowledge
  • Professionally created design templates for free use
  • Marketing tools increase the visibility of your online business
  • SSL encryption ensures secure data transmission
  • Support through tutorials and the STRATO service

Tariff package and domain

At STRATO, the path to your own online shop begins with the selection of the appropriate shop package. Depending on the size and target group, you can choose from various tariffs with a different range of services. The overall package always includes at least one domain, sufficient web space, MySQL databases and a STRATO webmail mailbox.

Once you have decided on a tariff, go with the Registration of your inclusive domain (s) away. The most popular endings are automatically compared with your desired name and domain availability is checked. Within seconds you can see which domains are still free.

Our tip: Take a look at the new domain endings: For local companies, endings such as .nrw, .köln or .cologne, .berlin, .hamburg or .bayern also make sense. Photographers can e.g. B. choose between .photo, .photography or .pics.


How to get started

  • Choose a meaningful domain (or several if your package contains more than one inclusive domain).
  • In the first step, the shop program takes you to a page on which you can store all the important information. The system inserts this in all important places (e.g. the address and tax number in the imprint).
  • Create the first products and familiarize yourself with the Internet shop. Above all, good product images and meaningful texts are important in order to convince potential customers.
  • Try out the different layouts: Which one suits the planned shop, your products and the target group best?

Customized webshop design

Many industry templates, layouts and design elements of the STRATO web shop can be adapted. So you have simple customization options and can design your own e-shop according to your personal ideas and according to the respective industry requirements. You can implement changes with the STRATO design assistant. With the intuitive WYSIWYG editor all adjustments can be made in a simplified view - without any programming knowledge. The shop system is made to bring your business online quickly without overloading you as the founder with functions.


Product galleries and slideshows

So that you can present your product images in the best possible way, you can choose from several at STRATO Viewing options. While the List view Providing your customers with a good overview of the product range, product details can be checked with the Zoom view take a close look. The size of your product images is automatically scaled when you upload them. So you don't have to worry about a mobile-friendly image size calculation.


Clear product presentation

Don't be stingy with good product pictures and description texts in order to present your shop in the best possible way! The more closely the customer can look at the products on your website and find out more about them, the better they feel they have been advised - and the greater the likelihood that they will order.

The STRATO internet shop offers you all the technical requirements to integrate product images and texts. You can upload the images directly on the product page and the editor for your product text works like the usual word processing programs.

The search function of the e-shop helps the customer to find the desired product quickly. The integration of Trusted Shops reviews increases trust in your online shop.


Payment methods and accounting

Our webshop supports all payment options like Invoice, prepayment, instant transfer, cash on delivery and PayPal. Numerous other interfaces are also available - for example for Skrill, Ingenico (payment by credit card) and Klarna. In addition, apps for all known payment services can be integrated with just a few clicks. In this way you make it easier for your customers to pay and promote the sale of your goods.

You also determine whether installment purchases or instant transfers are possible, whether there is a minimum order value or whether the order requires registration. If there is a delay in payment, the STRATO webshop supports a transparent dunning process. Invoices and credit notes can be created as PDF and sent by email.


Shipping and delivery methods

The STRATO webshop provides numerous configuration options and apps for smooth shipping. They are in almost all tariff packages Online franking and Track & Trace by DHL included. Packlink (also included in the higher tariffs) is a platform that not only makes it easier for you to compare shipping providers at home and abroad. At the same time, it also functions as a shipping platform through which you can handle all of your shipping.

Determine which delivery options you offer your customers, to which regions you deliver and what the shipping costs to the corresponding regions. No matter how you organize the dispatch: you always create and send all delivery notes from the Shop administration out.


Increase in sales through smart online marketing

As in real life, it is the good placement of a business on the Internet that ensures that customers find you. So it is on the web, on the attractive front ranks of Search engine results to land, so that the potential customers become aware of your shop.

When you set up your online shop, practical analysis tools like the rankingCoachto improve the ranking of the shop in the search engines. The listingCoach enables you to add yourself to the most important online directories for your branch with just one click.

A few helpful tips at a glance:

  • So-called "speaking urls“(E.g. meinwebshop.de/c/schuhe/damenschuhe/ instead of meinwebshop.de/?c=1484) are easier to read for customers as well as search engines.
  • Give one to each side distinctive title and write an informative description.
  • Give pictures meaningful file namesso that they can be found even better. Images with a reduced file size help to keep loading times short.
  • A Sitemap helps the search engine to find its way around the entire shop. The sitemap is automatically generated by STRATO in your e-shop and made available in the right place on the server.
  • With the Newsletter app In the STRATO web shop, you can inform selected customer groups about special offers. The prerequisite is that you give customers the opportunity to register for the newsletter in your webshop.

Security: Trusted Shops certification, SSL encryption and Co.

If you set up an online shop at STRATO, you as the shop operator and your customers benefit from a convenient one All-round service and a comprehensive Security package. With the renowned Trusted Shops seal of approval show your customers that data protection and service quality are important to you. Since STRATO already cooperates with Trusted Shops in the development of the shop software, all of our online shops are prepared for Trusted Shops certification from the outset. As a STRATO customer, you also benefit from favorable conditions for the coveted online shop seal, which is already trusted by 15,000 retailers across Europe. Legally secure documents such as the terms and conditions can also be created via Trusted Shops.

In addition, an automatic SSL encryption your customers' data in transit and prevents customer data from falling into the wrong hands. In addition, the data of your web shop and that of your customers are on Servers located in Germany saved; they are therefore subject to the strict German data protection law. STRATO can also be obtained annually from Certify TÜV according to ISO 27001.


Online shopping - a win for you and your customers

The success of e-commerce and continuously growing sales speak in favor of setting up an online shop. Because online shopping is still on the rise. Regardless of whether you set up a pure sales platform, expand your branch business to online channels or want to turn your hobby into a profession: Your own online shop enables you to reach potential customers all over the world and sell your products successfully.


Conclusion

  • In the shop itself, you will learn the first steps by taking a tour.
  • All templates and design templates can be customized.
  • Marketing tools optimize your internet shop for search engines.
  • Thanks to the standard SSL encryption and data storage on German servers, your STRATO online shop offers security for dealers and customers.

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