What is your definition of graphic design

Graphic design concept explanation and definition

The graphic design has developed from the artistic and creative basic techniques such as the To draw, the typography or theprint develops and uses all available visual media for his presentations. Modern graphic design still has an artistic, but also a practical and vivid claim.

Also for technical representations the working methods of graphic design are applied. Thus, among other things, an attempt is made to make a specific message clear to a viewer in a particularly simple and easy-to-understand way using graphically designed elements such as pictograms, logos and small sketches.

A brief overview of the history of graphic design

The term graphic design was coined in 1922 by William Addison Dwiggins. The oldest known prints in Europe were made from handcrafted drawings at the beginning of the 15th century using single-leaf woodcuts by monks and nuns in monasteries. These small pictures with religious motifs were sold to the faithful. The first newspapers and leaflets appeared between the 12th and 15th centuries, such as the Fugger newspaper. The first illustrations were shown in newspapers that appeared more or less irregularly. Since many people could not or only with difficulty read, these images were used for the first transmission of a wide variety of information.

With the invention of letterpress printing and the rapidly expanding use of paper, further graphic art emerged Printing techniques for the reproduction of drawings and images such as woodcuts or copper engravings. Albrecht Dürer, who lived from 1471 to 1528, was the most famous artist who created the works, which have always been considered masterpieces, using woodcut and copperplate engraving in the 15th and 16th centuries.

In the centuries that followed, other printing techniques were invented. The inventions of chemotechnical printing processes. Such a chemotechnical process was, for example, the chemical etching of printing plates in etchings, which was already known in the 16th century, or the aquatint technique invented in the 18th century and lithography, invented at the beginning of the 19th century. Scraping methods from the 17th century made it possible to print larger colored areas.

The expansion of the book trade as well as press products and leaflets, the further development of processes for paper production and the various printing techniques also led to a further development of creative techniques and possibilities. Thus the artistic forms of expression and the modes of representation of the early ones also changed Graphic artist.

Another big development for graphic design was the one that was artistically or politically motivated Poster print. The posters by the Parisian artist Toulouse-Lautrec, for example, achieved great fame.

Graphic design since the middle of the 20th century

The changes in the modern media world since the mid-20th century had a major impact on graphic design. In the years after 1950 the markets began to change from sellers 'to buyers' markets and the Advertising in the print media such as in newspapers, brochures, posters and others increased more and more. Graphically designed elements were also used more and more frequently in television advertising.

The working methods of graphic designers expanded from the use of drawings, illustrations, typography, various printing processes also in the areas of photography and others. With the invention and professional use of Computers in the business world, the possibilities for graphic design have expanded enormously once again since the 1980s. Desktop publishing and the creation of digital computer graphics using pixel and vector graphics changed the design possibilities, but just as big changes also took place in the technical communication channels.

The graphic design, Information design, Corporate Design and the Media design became sub-disciplines of a comprehensive communication design. In today's world, the perfect interplay of visual and communicative messages using all available media, such as video and film, are becoming more and more important.

The invention and the worldwide spread of the Internet have created the possibility of interactive use between providers of websites and users. Content and messages are increasingly being transported digitally to the recipients through the deliberately designed mixing of text, graphics, images, sound, video and film. For advertising and public relations by companies and institutions Corporate identity and corporate design gained great importance.

The profession of graphic designer

The job title of graphic designer is not protected by law. This means that anyone who wants to work as a graphic designer, perhaps based on skills and knowledge they have acquired themselves, can in principle also do so as a freelancer, provided that they get sufficient orders with their work. To get a job in a advertising agency or another company or institution, an academic education is expected in most cases. Private and state universities and technical colleges offer training as a graphic designer as a bachelor's and master's degree.

Another possibility of one state recognition as a graphic designer offer the three-year training courses at vocational schools. Admission to these vocational schools, technical colleges and universities requires an entrance examination and the submission of a portfolio with various work by the applicant.

Career opportunities for trained graphic designers exist, for example, in advertising agencies or other companies in the advancement to creative or art director. The courses in Communication design and visual communication expand the graphic designer's fields of activity to all media. Possible professional fields for communication designers also exist in research such as empirical measurement of the perception of advertising effects and much more. The knowledge and working methods of communication designers are also being used more and more frequently in the educational field.

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